4 Simple Social Media Integration Tactics You Can Use Right Now


No brand will have a worthwhile presence without integrating various social media channels. It took me years to learn that. When social media was new, many people thought it had no merit in the business world or would be considered spam. It is clear today that this is simply not the case.

For years, I’ve stressed to my clients, partners, and anyone who would listen how important it is to use social media to its fullest potential to boost your online presence. Keep reading to learn more about your tactics for integrating social media into your marketing efforts.

Put social sharing links in your blog post.

When you read a blog post, you probably noticed the social sharing buttons at the top or bottom of the text. These are designed to help increase awareness of your content and give your readers an easy way to share it. Adding them to your blog posts is not only recommended but mandatory today.

Adding social sharing buttons doesn’t have to be too complex. It’s a good idea to keep things as simple as possible. It is not necessary to add all platforms. Instead, focus on social platforms relevant to your brand, service, or product.

You should not spam the site with these. Instead, make sure they stay focused on the most shareable content on your sites, like videos and blog posts.

Add social posts to your website.

Another way to enhance your website while adding social media elements is to include a feed of the posts you have on social media on your web pages. Usually, these are live feeds of posts you’ve made on social media. You can also add branded hashtags to showcase posts from your fans and followers.

Add a social login option.

Have you ever visited a website that lets you log in using your Twitter, Facebook or Google account? If so, this is a great example of social connection.

This is a great way to integrate social media into your site and the way most people want to connect. In fact, a study has proven that up to 73% of users want to connect using their social media accounts.

It’s logic. Customers can simply use their existing accounts rather than having to create new ones.

Integrate social media on your website.

As you can see, there are several ways to integrate social media into your website. Be sure to keep the information here in mind, which will ensure that your site gets the most views and usage possible. When you make it easy to share your blogs and social media posts, your visitors are more likely to take that step and help you share your content and website.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


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